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Though some companies still stick to the direct marketing and advertising model, many renowned businesses are using crowdfunding method to establish themselves. The business should emphasize the order-winning qualities of the product to prospective clients. It will launch advertising campaign designed to create awareness about car, communicate its advantages and persuade customers to buy it. As for the Place Mix, it will seek to cooperate with various car dealers and will develop e-commerce facilities to maximize the product availability. In practice, many businesses do not apply only 1 kind of the models.
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